Apples. Oranges. Potatoes. Yes! Those are three different things. And so are branding, marketing, and advertising. The only problem is that a lot of people use these words interchangeably. Even the people in the business of branding, marketing, and advertising are not able to point out the subtle differences. And we can’t blame them since all the three concepts overlap and are used to ensure the presence of a company, a business or a product. And if there are too many heavy words around trying to mislead you, Who you gonna call? Slangbusters! So let us untangle all the three words one by one. Marketing is the reason behind why someone thought of buying something in the very first place. Marketing The word marketing comes from the word ‘market’ and is the process of reaching the target customer. All the efforts made by an organization to initiate an exchange between itself and its clients( or customers) would be categorized under market...
The clear understanding of Branding, Marketing and Advertising